Posts Tagged ‘ads’
Get a Mac Commercials
Remember those amazing commercials that Apple produced? The ones comparing a Mac to a PC? Well, they are drawing those ads to a close, but a tribute was found. Enjoy this 3 minute 45 second display of some of the good Mac vs PC memories:
Best Advertisement Ever – Google Chrome
Google came out with this awesome new advertisement for their web browser, Google Chrome. I love and support Chrome fully, because, yes, it is super fast, feature packed and just awesome. The ad and browser are equally awesome. Check out the amazing work done by the Chrome team:
Apple iAds
When the Apple iPhone 4.0 software came out, Apple also introduced a new way to do advertising in a mobile way. Cue sound effects for Apple iAds. At the time of iAd introductions, CEO Steve Jobs stated that they want to change the way ads are served. Jobs is wanting to integrate ads into actual applications…not just searches. The advertisements will lie within the applications, and be interactive. They will no longer just sit there, but rather be interactive with the application user. In the introduction keynote, Jobs stated the following: (As reported by Mashable)
When you click on an iAd advertisement, it will take up the screen using HTML5. Once it is open, you can explore the ad. Apple demoed an advertisement for Toy Story 3, demonstrating the ability to not only see information about the movie, but to watch trailers, play games and more — all within the same application from which you launched the ad. You will even be able to buy products within ads.
Great…ads become MORE relevant in today’s Internet based experience and now you can interact with them. This opens up the doors to more possibilities in what can be done and served to users.
So, how do you benefit from this new ad platform? Apple says that the developer of the application will receive 60% of all revenue for the ad within the app. Apple gets the rest of the profits and is looking to make a big profit from this new platform. For now, the ads will begin to be intergrated into the iPhone, and probably move onto the iPod Touch and the iPad in coming months. Be on the look out for new ads in the iPhone apps.
iAds…good thing or bad?
Google AdSense
So, you go to a website and see a bunch of advertisements plastered on the page. You wonder where these came from and why they are there. Sometimes they move, make sounds and can be annoying. But most times, they are there to benefit three people. The business paying for the ad, the consumer of the website and the website owner. So, where to ad’s come from? Easy answer is: Google AdSense.
What is Google AdSense? Google AdSense is a network of advertisements that you display on your website. Every time a relevant ad is placed on your site and a user clicks that ad, you get a cut of money. Many bloggers use AdSense to generate some income on their websites. Some bloggers can get thousands of dollars per month, while others make around $10. It all depends on your content, search engine optimization and your niche. It also takes time. Most AdSense revenue does not happen overnight. However, there are those select cases, which Google loves to point out here: https://www.google.com/adsense/static/en_US/Success.html.
I implement AdSense on the tylersmiller.com blog. You see an ad unit over on the right in the sidebar. Then, one within this text and one at the bottom of each post and page on my site. I have two text units and one image unit. Text units are shown to be more effective, because they can blend into your website content, making it look like you put it there and are recommending a site or service. Image ads are different because they usually move and can be more distracting to the reader. Big flashy ads on sites deeply annoy me. I will support ads on sites that are relevant and non-intrusive.
If you own a website or blog, I highly recommend Google AdSense. At least experiment with the different options that Google throws your way, and see if you can start making more of an income off of your blog. I intend to write more on Google AdSense once I have more time to test its features and will post on the effectiveness of ads on websites.
In closing, do you support ads on websites? If so, please leave me a comment saying why. And if you can’t stand them, I’d like to why as well.
Online Advertising Poll
Hey amazing people of the Internet!
I am doing a research paper for one of my college classes over Internet and Online advertising. I love online advertising because it helps the consumer, the business and the publisher. Don’t know what I’m talking about? I’ll elaborate. The consumer…meaning the person clicking to a website is helped because they are pointed in the direction of related products, websites or online services. The business is helped because they just drove thousands of people to their website and brand and just made a ton of money. Then finally, the publisher is helped because when people click on those ads, the publisher get a small cut of the deal. Online advertisements are everywhere and some people live off of advertisements. Making $15,000 a month to some through advertisements is easy.
My question/poll to you. Do you find online advertisements to be distracting to content? Do you find them beneficial to websites?
If you implement your own advertisements…do you benefit from any income? Do you get hate mail saying they are intrusive?
Comment on this post or email me if you have opinions. I’d love to include you in my research paper!
Online Advertisements
On most webstites and blogs there are online advertisements. They may be Google AdSense ads, Amazon affiliate’s program or something linked with Ebay.com. Either route websites take, they are usually in it for the money and some of them can make a lot of it in the process. It usually does not occur overnight, but over a period of a few months or years, their income can skyrocket.
That being said, do you find these advertisements to be intrusive, annoying and off topic? On some websites they are, but on others they can be very informative and actually direct you to a place on the web to further your experience.
I’m going to keep this post short by asking these questions. If you have a few minutes, please comment on this post with your replies. I am doing a research paper on online advertisements and would like some community input. Thanks!
Questions:
- Do you ever find advertisements relevant to the website or topic?
- Do you click on the ads and find the paths useful?
- How many ads does it take on a website to make you want to leave?
- Which ads do you prefer? Text, image or video?
- Do you have ads on your website? Seeing any substantial income?
Thanks in advance for your input!